Black Friday, which falls the day after ThanksgivingDay, is one of the busiest shopping days of the year in the United States.
E-commercegiant Amazon.cn has announced its launching, for the first time, a'Black Friday' overseas shopping window for Chinese consumers onFriday and Saturday. During those two days, domestic consumers inChina will be able to access some 35-thousand products withdiscounts of some 30-percent.
Niu Yinghua is the vice head of Amazon.cn."Black Friday modewill be launched at 4pm. The sales promotion will start at midnighton Friday in the United States. This year we are allowing allconsumers around the world get preferential deals at the same time,and buy the goods with the same quality and price. The goods willbe sold based on their prices in the U.S. or even cheaper."
At the same time, Chinese e-commercegiant Alibaba is launching an 'overseas direct purchasing' serviceas part of 'Black Friday.
The one-stop Haitao service, which covers all costs of buying overseas products on-line, will be coveringfour U.S. retail giants, namely Macy's, Bloomingdale's, Saks FifthAvenue and Neiman Marcus.
一站海淘服务能够减免所有线上购买海外商品的成本，将会覆盖四家美国零售巨头，分别是Macy's，Bloomingdale's，Saks Fifth Avenue和Neiman Marcus。
Shen Yunfang is the PR manager of Alipay."The users will be able to directly log intothe platform of the U.S. merchants we cooperate with through Alipaywithout registering. They will be able to pay their bill throughjust Alipay, as we've made the RMB good for settling accounts.It'll be much more convenient."
The goods purchased via Alipay on Black Friday will be mailed directly to China, so no freightagencies will be needed, meaning it will save more time. It's thiselement of the service which seems to be appealing the most toChinese consumers.
"Through freightagencies to purchase on Haitao is very slow and tricky. So thedirect mail should be a better choice. And the discounts seem veryattractive."
"If I find something I need on the list, and the price is much lower in the U.S. than in China, Imay try the service."
Black Friday has become second only to Singles' Day on Nov.11th here in China as a major retailing event in the country